Christian Haberl
Christian Haberl
/ ABOUT

About
Christian Haberl

Marketing expert, AI strategist, and university lecturer with over 25 years of experience in consulting, training, and digital transformation.

Background

Christian Haberl brings a unique combination of academic rigor and practical business experience. As owner and managing director of HUMANBRAND agency and a long-standing Microsoft partner, he has helped organizations of all sizes — from startups to Fortune 500 companies — transform their marketing capabilities.

His pioneering work in social media marketing dates back to 2008, when he helped create Microsoft's first Facebook pages. Since then, he has been at the forefront of digital marketing innovation, particularly in B2B and IT marketing.

Credentials & Expertise

  • Master of Science in Digital Business — FH Technikum Wien (2023)
  • Digital Marketing Lecturer at FH Technikum Wien
  • 10+ years Microsoft partnership and ecosystem expertise
  • Social media marketing pioneer since 2008
  • Owner and managing director of HUMANBRAND agency
  • Speaker, trainer, and workshop facilitator
/ THE SMM-MM™ STORY

The Social Media Marketing Maturity Model was developed as part of Christian's master's thesis, validated with 54+ international experts, and has been applied to companies including Microsoft (90% maturity score) and Adidas (96.1% maturity score). It is now an internationally trademarked methodology protected in 40+ countries.